cant set title with app/vnd.ms-excel?

[S]

greetings,

I have been experimenting with viewing excel spreadsheets
through the browser using

Response.ContentType = "application/vnd.ms-excel"

But I observed that in place of the title is the url to
the page. Is there a way to get around that when using

Response.ContentType = "application/vnd.ms-excel"

I have already tried setting a var to my desired title
before calling Response.ContentType = "application/vnd.ms-
excel" and then in the title tags <title><%=var%></title>

Still, I just get the url in place of the title. Any
suggestions?