Gridview control will not wrap text in ItemTemplate Labels

[Keithb]

I have a GridView control with 2 template columns. Both contail a Label
control in their ItemTemplate. The right column label wraps text on long
strings, the left column just gets wider with long strings. I have
<ItemStyle Wrap="true" /> on both column TemplateFields; however it makes no
difference either way. As far as I can tell, the properties and styles for
both columns are the same. How can I get the left column to wrap text the
way the right column does?

Thanks,

Keith