master pages and id attribute rendering

[PJ]

Master pages render the id attribute of server controls with a format of:
[master page id]_[Content Place Holder id]_[Server Control id]. I
understand this is behaviour guaranteed by the INamingContainer interface in
order to prevent id naming conflicts, but is there any way to "turn off"
this prefixing and have asp.net render the original id attributes I give to
my server controls?

Thanks,
~PJ