Travis Newbury said:
Ahhhh, there is the dis-joint. My assumption is that we are talking
about an already established site, and these are changes to the site
that either increase or decrease revenue (much like my son's site
which has had an almost doubling effect on revenue when we moved to an
all Flash site with lots of video).
... I present your control.
Well, it may be that a good control will show you to be correct in your
intuitions.
But I still don't believe that a valid site, with fonts that everyone
has no trouble with, with alternatives for a wide range of folk (not
just 12 year old boys) and done by someone who understands these
matters, will make less money.
There really is a terrible confusion in all of this discussion. For my
part, I don't see the provision of movies, Flash, animated gifs, a lot
of style, as being the opposite of good website design. I am sure that a
lot of straw man ing is going on.
Take the site your son improved the revenue of. Bless him but the
control aspect is not quite scientifically kosher: how it was before.
The control would need to be something more sophisticated. Say, an
alternative by someone as talented as your son plus talented in the
other aspects besides Flash, the sorts of things we talk about here, day
in and day out.
Yes, the real world is a hard place and who has time for this
theorising? Business must be done. Money must be made. But that does not
mean I have to suddenly fall under the spell of your analysis. I suspect
you are simply wrong but that you are probably astute about a few
commercial, time-critical real world pressures.
But try to remember Travis, some of us have strong interests in how the
world could be, not how it grubbily is.