You (and others, such as Keith) are wasting your breath. They'll never get
it. And I'll tell you why.
Imagine that there's a mouse - and the mouse is the Usenet. You and I can
see that it is a mouse and we behave accordingly. But now there is a class
of users (we'll call them "googlers") that are wearing these funny weird
glasses that make them see not a mouse, but an elephant. Seeing an
elephant (i.e., the Usenet as a web page), they also behave accordingly.
And no amount of verbiage from us is going to convince them that it's not
an elephant - that it is only a mouse.
To make this more clear, to a googler, it doesn't make any sense to "quote"
(whatever the heck that is...), in fact, to do so would be absurd, when all
the rest of the articles in the thread are right there in front of their
faces (just as clear as the trunk on that mouse, er, elephant). And no
amount of verbiage from us is going to convince them not to believe what
they see. The point is you can *never* convince someone that what they see
isn't reality. The only way you can address the problem is to help them
fix their eyesight (or help them remove their funny glasses).