Michael said:
I think this is a case of semantics. I'm defining accessibilty as used by
many of the regulars here define it. Accessbility = fluid design. Me, I
agree with you.
Accessibility implies fluid design, but that's not to say that they're
"equal"
All that can be said is that non-fluid design reduces accessibility.
Remember too that accessibility is subjective. "Usability" is
objective. It's the ability for anyone (designer included) to use the
site. "Accessibility" is the capability for different people, with
different limitations of technology or personal ability, to achieve
usability as good as the optimum. The resultant accessible usability
depends a lot on the specific impairment -- colour vision problems
suffer from colour choice issues that are largely irrelevant for screen
size, bandwidth or eye resolution.
You state a reasonable requirement, that your luxury car brochure
should not be rendered with childish fonts. Now if that's an
_essential_ requirement, then I simply suggest that you don't put it on
the web. Stick to print media if it's vital for it to look like print.
For commercial reasons, I'm making a decision to put make my site
less "fluid" for the sake of image branding -- very important to
manufacturers of luxury autos.
I can access the web from my phone - and I can tell you I don't get an
awful lot of screen resolution or font choice there. So if you _MUST_
have a huge picture with many pixels, or you _MUST_ have a particular
font, then your choice is simple -- allow my device to downgrade it to
what's available, or lock my device out from accessing it altogether.
A good accessible, fluid, design doesn't force your content to
downgrade. For adequate levels of skill and features (OK, so CSS font
handling is admittedly poor) then the fluid design loses nothing that
the "sliced up bitmap in a table" rubbish of a few years ago could
offer. It also _gains_ a useful level of access for my phone, or my
short-sighted grannie.
Even if I view the posh brochure on my children's "barbiecomputer",
then there's no reason why the default "balloon" font should be
visible for a well-implemented page. If the barbietop is based on a
commodity platform then it probably has the old favourites of Arial
under the hood, it just doesn't show them when playing games. Even if
it does only have one font, and that's Comic Sans, then your choice
(for any implementation) is "Show it in Comic Sans or don't show it
at all). It's "fluid vs. forbidden" as a choice, not "stylish
vs. ugly"
Fluid doesn't mean "always degraded", it means "controlled
degradation when _needed_". In contrast, a fluid design will
generally give me workable navigation menus somewhere I can find them.
The rigid "my size or nothing" approach sometimes demands a pixel
width that isn't achievable on the barbietop, but all too often
it's more likely to take my 3000 pixel work desktop and stick a
centred 800 pixel stripe down a mere quarter of it. Now _that_ isn't
impressive quality either.
The crucial thing isn't about "breaking presentation", it's
about "presentation to places you otherwise won't reach at all".
When I read the brochure on my phone, then it might not show the
photograph of the dealership, but it should still give me the address.
Now I'm not stupid - I don't think phone-o-vision is as good as
it gets, I don't really think your car has square pixelated corners.
So if I want to see the best I can, I'll take a look on the best
device I can - maybe later on at home. In the meantime you've
caught me _when_ I was thinking about that snazzy new car I saw in the
car park (and just how much does it cost) or when I really wanted to
order a pizza. Your "perfection or nothing" strategy locks out
potential customers just at their most approachable, when _they're_
thinking about the product.