Greg Schmidt said:
There are entirely too many designers out there who take "the customer
is always right" to ridiculous extremes. The customer is, in fact,
often wrong, and if you explain to them why they are wrong and the
damage that may be done (lost sales, etc.) many of them will come around
and adapt their thinking. Of course some still won't get it, but my
impression is that most of the designers who build just what the
customer asks for really don't understand why it is bad *for the
customer*. Unable to see the big picture themselves, they can't explain
it adequately, and it's the customer who ends up losing out.
I can explain it to them *just fine*, and have done so successfully many
times. But there's always going to be bullheaded owners of business that
have a certain concept, wrong as it may be, in their own minds and won't be
swayed no matter how much time you spend explaining it to them. How many of
us have had CEO's or whatever bring up a competitors site & say "I want
something like THAT"-- and it's horrific? So you chip away & propose
alternatives & do what you can to make the client understand that your
reticence to pepper a site with superfluous gifs & 1 MB flash splash pages
is in *his* best interests and the interests of his business, not yours
(although of course it's the designers rep on the line as well.)
So you have a choice to make. You either stick to your guns that the site
you build should be fully compliant in as many browsers as possible without
all the bells & whistles that the owner is insisting on and pass on the job,
or you do the very best you can to give the client as near as possible to
what he wants, right or wrong, and pay the rent. It's not solely about
money, if it were I'd accept the periodic offers to do porn sites that come
in. I do not. Nor will I build a site where music begins blaring when the
page loads. But if he wants that flash splash page so badly & won't budge,
I'll do it & continue to chip away at his resolve every time he requests an
update. Some will eventually see the light, & some won't.
That's just the way it is, being a design "snob" (FLASH?? NEVER!!) doesn't
keep the wolves away.
BTW, to lighten the mood I have a large single panel cartoon on my wall that
says it all, it shows a guy sitting at a computer with a sign above him that
reads:
"Web Design-- $50 an hour
If You Watch-- $100 an hour
If You Help-- $150 an hour"
;-)